We've been preparing for this shift longer than we realized. Here's the thing about teaching for ten years: you learn a lot about what actually works. At Blue Moose, we spent nearly a decade helping businesses across Saskatchewan get better at digital marketing. Social media strategy, paid ads, Google Analytics, SEO, landing pages. We trained over a thousand businesses. We loved it. We still do. But along the way, we noticed a pattern.

Most AI conversations skip the part that actually matters. Here's something we've noticed after working with teams on AI adoption: the technology is rarely the problem. The tools are actually pretty intuitive. Most people can figure out how to type a question into ChatGPT or Copilot within a few minutes. The interface isn't complicated. The learning curve for basic use is surprisingly gentle. So why does AI adoption still feel so hard for so many organizations?

Running a business is lonely. It doesn't have to be. If you're a business owner or executive, you know the feeling. You've got a big decision to make, a new idea you're wrestling with, or a strategic move you're considering. And you need perspective. Maybe you have a few trusted advisors you can call. Maybe you have an actual board. But often? You're working through it alone. Bouncing ideas off yourself. Hoping you're not missing something obvious.

Tools are easy to buy. Confidence takes a little more work. Here's a story we've seen play out dozens of times. Maybe you've lived it yourself. Leadership decides it's time to embrace AI. There's energy. There's budget. Licenses get purchased. Maybe it's ChatGPT Plus for the leadership team, or Copilot seats across the organization. The tools are rolled out with good intentions and high hopes. And then... not much happens.