We've been preparing for this shift longer than we realized. Here's the thing about teaching for ten years: you learn a lot about what actually works. At Blue Moose, we spent nearly a decade helping businesses across Saskatchewan get better at digital marketing. Social media strategy, paid ads, Google Analytics, SEO, landing pages. We trained over a thousand businesses. We loved it. We still do. But along the way, we noticed a pattern.

Most AI conversations skip the part that actually matters. Here's something we've noticed after working with teams on AI adoption: the technology is rarely the problem. The tools are actually pretty intuitive. Most people can figure out how to type a question into ChatGPT or Copilot within a few minutes. The interface isn't complicated. The learning curve for basic use is surprisingly gentle. So why does AI adoption still feel so hard for so many organizations?

Running a business is lonely. It doesn't have to be. If you're a business owner or executive, you know the feeling. You've got a big decision to make, a new idea you're wrestling with, or a strategic move you're considering. And you need perspective. Maybe you have a few trusted advisors you can call. Maybe you have an actual board. But often? You're working through it alone. Bouncing ideas off yourself. Hoping you're not missing something obvious.